Success story

Transforming international student conversion, efficiency and visibility with Enroly CAS Shield

The challenge

Before Enroly, Aberdeen struggled with outdated internal systems that offered limited visibility over where international students were on their journey. Manual processes made it difficult for the admissions team to identify CAS-ready students, while recruitment staff lacked timely data to support planning, forecasting, and conversion.

The solution

To modernise and streamline the post-offer process, the University of Aberdeen implemented Enroly CAS Shield, delivering:

  • Real-time pipeline visibility: Live dashboards showing exactly where each applicant is in the journey

  • Automated CAS readiness workflows: Configurable processes that reduce manual checks and prioritise the right students

  • Integrated communications: Branded, automated messages that keep students and agents engaged throughout
  • Data-led decision support: Access to insights and sector benchmarks that inform recruitment strategy and reporting

The results

Visibility that drives strategic action

“This has really transformed our ability to manage the end-stage conversion work that we do, and manage expectations with senior management.”
– Megan McFarlane, Deputy Director of Global Engagement, Marketing & Recruitment 

Aberdeen now uses CAS Shield as a daily operational tool, logging in each morning to review real-time insights on students by stage: pre-deposit, post-deposit, CAS-ready, visa issued, and more.

“We never had this level of visibility before. Now it’s something we check daily.”

Insight-driven conversion

“Enroly was just transformative in helping project our income and also identifying any issues with individual students.”

Impact:

  • 77% deposit-to-CAS conversion rate for January 2025 — outperforming the 70% industry average

  • 29.87% year-over-year increase in enrolments for January, reflecting improved conversion at scale

These insights feed directly into forecasting and have become a trusted resource for Aberdeen’s senior leadership.

Operational efficiency for admissions

“It’s cutting down on a lot of manual effort to find the people that are ready for CAS.”

Impact:

  • CAS assessment time in September 2024 was 81% faster than the industry average

Admissions teams now move faster and with greater confidence, reducing bottlenecks during critical periods.

“This tool, it’s something that we can’t do without now, really. This is not something that we can leave out of our budget for future years.”

“It is just something that we can’t function without now.”

Our clients

One in three higher education institutions now onboard their international students with Enroly. That’s 8 million documents processed with smart automation and counting.

Other partner stories

Transform your day-to-day

Discover how we can streamline your processes, enhance outcomes, and empower your institution to thrive

Book a chat