Success story

Digital transformation as a service

The challenge

The University of East London was facing a classic process challenge: two dedicated teams were working with distinct responsibilities on different parts of the students’ offer-to-arrival journey.

A lack of appropriate tools and systems resulted in a waterfall approach, with team members owning individual tasks in the same pipeline, resulting in friction at key stages and students not progressing seamlessly.

With impressive volumes of CAS letters to issue, the inevitable back and forth between teams, staff and students, all meant that it wasn’t possible to meet target turnaround times, resulting in high post-deposit attrition.

The solution

Enroly consulted with key UEL team members and reviewed existing recruitment and admissions workflows and processes, mapping an optimised process for automation in Enroly CAS Shield.

We drew on our significant experience in international recruitment best practice to design a digital transformation project underpinned by data-driven decision making and automated tools.

One main objective was to put the student experience at the heart of the solution. This focus allowed for a move away from a linear way of working to a more agile approach, enabling UEL teams to work smarter with more defined requirements, frequent delivery, and an ongoing feedback loop, resulting in an optimised workflow and a much improved user experience.

The results


of students preparing for CAS in the platform with no assistance
(Jan 2022 intake)


document mistakes detected and corrected
(Jan 2022 intake)


visa progress reports from students
(Jan 2022 intake)

“Enroly’s support in implementing change has helped us immensely in moving students through our pipeline quickly, resulting in having more students at ‘CAS issued’ stage quicker than ever before.”

Ayesha Awan 

Head of Student Immigration & Compliance

Our clients

UK universities rely on us to enrol one-in-three international students. That’s 8 million documents processed with smart automation and counting.

Birmingham City University logo

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